Small acts of kindness have the biggest impact, and happened to raise over a million dollars for breast cancer research. With 10,000 Cupcakes One Great Cause, we created a film to raise awareness and share the stories of brave survivors and those impacted by the disease. We then invited our audience to bake, snap and share a cupcake on Instagram and Twitter to trigger a $1 donation to Susan G Komen. Reggie and PRO Award winner.
The full story
Microsite & social
In store poster for key retailers participating in the program.